A The qualities of the letter “A” are ambition, leadership, initiative, self-knowledge, strength of character, integrity and self-control.The negative qualities of A are a tendency to be egotistical and self-important.

B The qualities of the letter “B” include concern for others, nurturing, charity, receptivity, reticence, fixed ideas and preference for reaction over action.
The negative qualities of B are secrecy and deception.

C The qualities of the letter “C” focus on communication, self-expression, creativity, and also self-absorption. The negative qualities of C include shallowness and the dissipation of their energies. 

D The qualities of the letter “D” are conservative, self-limiting, concerned with safety and security, loyal, hard working, and dependable. Ds tend to create unnecessary limitations for themselves –especially if there are more than one D in a name or word. Ds usually benefit from stretching their boundaries. The negative qualities of D include stubbornness, unwillingness to move or change, and a tendency toward depression.

E The qualities of the letter “E” focus on words and communication, personal expression, freedom and expansion. A double E in a word gives a quality of extreme expansionism and progressive ideas. The negative qualities of E are extravagance, impracticality, ungroundedness, and a tendency to over-think things.

F The qualities of the letter “F” deal with duty, responsibility, and care=-taking. F is orderly, supportive, and organized. F also deals with issues of structure and practicality. The negative qualities of F are over-work and a tendency to self-righteousness. 

G The qualities of the letter “G” include desire for understanding, examination and interpretation, precision and perfectionism, inner seeking and self-improvement. G is idealistic, meditative, and questioning.  The negative qualities of G include being overly critical and hard to please, intolerant of imperfection.

H The qualities of the letter “H” include inner and outer growth, desire for self-expansion and accomplishment, intellectual and spiritual curiosity, and personal self-control. The negative qualities of H are being overly demanding, possessive, and having a tendency to be judgmental.

I The qualities of the letter “I” are focus, concentration, self-direction, ability to achieve and accomplish, and connection to the Higher Self. When I is at the beginning of a name or word, it indicates focus upon a goal in process. When I is found at the end of a word it indicates the achievement of a goal.  The negative qualities of I are a tendency to be self-centered, and expect too much from others.

J The qualities of the letter “J” focus on intelligence, practicality, knowledge, memory, and ability to use all of these traits in a constructive manner. J can envision and create what it desires, with little need for assistance,  The negative qualities of J include self-centeredness and dishonesty.

K The qualities of the letter “K” focus upon mastery of self, inner balance, issues of internal and external control. The negative qualities of K are over-focus, nervous strain, and impatience with interference or delay.

L The qualities of the letter “L” are creativity, self expression, artistry, empathy and intuition, optimism and warmth, impartiality, and a tendency to do things with extreme passion and drive.  The negative qualities of L include indecisiveness, playing both sides against the middle, and impatience with distraction.

M The qualities of the letter “M” include the ability to guide and teach others, practicality, protectiveness and nurturing of people or projects, willingness to focus upon the needs of others. M is said to be the letter of the Mother Goddess, its shape representing Her nurturing breasts. It is the 13th letter of all Indo-European alphabets, and the word for “Mother” in most languages begins with M.  The negative qualities of M include over-protectiveness, and inability to see differing points of view.

N The qualities of the letter “N” have to do with cleansing and purification, personal and spiritual growth, releasing the old to make way for the new, spiritual initiation and spiritual teaching, balance of inner and outer self.  The negative qualities of N include strong emotions and sensuality, which sometimes tend to be overwhelming.

O The qualities of the letter “O” focus upon responsibility and practicality, stability, family, security, material success and money. O is acquisitive and protective. The negative qualities of O include jealousy, possessiveness, and resentment of others.

P The qualities of the letter P focus upon persuasiveness, ability to use communication to get ones way, concentration and mental strength, magical ability, curiosity and desire for growth and expansion.  The negative qualities of P include stubbornness, and a tendency to force ones will upon others.

Q The qualities of the letter Q include balance, centeredness, psychic ability, connection to Spirit, and integration of masculine and feminine elements. The negative qualities of Q are difficulty in taking action, overcoming inertia –a tendency to need a push from others to get moving. 

R The qualities of the letter “R” include rebirth and new beginnings, spiritual growth and overcoming obstacles, release of the old to make way for new growth. The negative qualities of R include frustration and over-emotionality which result if one fights against necessary release. 

S The qualities of the letter “S” focus on individuality, self-reliance, self-direction, self-expression and creativity, sensitivity, psychic receptivity and the ability to see below surfaces. The letter S also deals with sudden changes, and also sudden inspirations. The negative qualities of S are over-confidence and disinterest in others.

T The qualities of the letter “T” focus on co-operation, concern for others, altruism, desire for and ability to make peace. The negative qualities of T include over-sensitivity and inability to deal with distractions.

U The qualities of the letter “U” include emotional sensitivity, inspiration and creativity, and high ideals. U tends to hide the inner feelings behind a façade, which may vary with the audience.  The negative qualities of U include being double-faced, indecisive, overly hesitant, and easily annoyed.

V The qualities of the letter “V” center on the idea of making connections between things: people, ideas, resources. V is practical, co-operative, and good at getting things done. The negative qualities of V are emotional insecurity, and a tendency to over-reach themselves.

W The qualities of the letter “W” include emotionality, sensuality, intensity, a strong need for freedom from all restriction. W in a name or a word also indicates flashes of inspiration and enlightenment. The negative qualities of W incline to indulgence and dissipation.

X The qualities of the letter X are those of high idealism, charity, and desire to improve the world. The negative qualities of X are egocentrism, and such an attachment to ones ideals as to have difficulty seeing other points of view.

Y The qualities of the letter “Y” focus on the idea of separation between the spiritual and the material –which is of course an illusion. Y indicates the need to integrate the spiritual and the material together, to bring spirituality into the daily life, and greater “earthiness” into the spirituality. Y shows a need for meditation, and for working with the Higher Self, but also the need not to rarify the spiritual experience. The negative qualities of Y include the illusion of separation between spirit and matter, difficulty in balancing these, and a tendency to be overly inward-focusing.

Z The qualities of the letter “Z” include ability to understand motivations, to see below the surface of things, to gather and systematize knowledge, to uncover secrets and discover the inner nature of things. The negative qualities of Z include a tendency to be too focused, too determined, so that other aspects of the life suffer.

From Rowan Morgana's Book of Shadows - Author Unknown